I’ve hardly been alone over the last couple of years trying to promote the potential benefits of a social computing/Enterprise 2.0 strategy. I’m normally labouring the notion of using it to mine otherwise untapped ‘Organizational Intelligence’; after all, that’s what the OI in OI Software stands for. Other times I’m emphasising one of the other main notions behind our product nGage – which is giving every organization the opportunity to have a fully populated...